Structogram in skilled trades
“Why should the Structogram training be so important for skilled tradesmen and why do our employees need more information about their self-knowledge?”
This question will probably arise in many small and medium sized companies and the answer is easy to understand: In skilled trade there is more frequent customer contact than in manufacturing companies.
In manufacturing companies where contact with the customers is facilitated by shop staff, salesmen or executives, Structogram training has been carried out successfully for some time already. Leading enterprises like EnBW, Villeroy&Boch, Protectas, Fifa, Thyssen-Krupp, Securitas and many more, train their executives and shop staff in Structogram seminars for many years.
However in skilled trade companies, frequent contact between the customer and tradesmen is the norm. It promotes the tradesman , binding the customer to his handicraft. In no other business does customer recommendation play such a vital role in repeat orders. And right here is the starting point, in that self-knowledge of every single person can be so decisive for the skilled trade company. Only he who knows himself, can consciously choose the correct approach (verbally or non-verbally) in such a way, that it corresponds to the enterprise mission and leads to customer retention. This is an important prerequisite for better customer orientation and customer loyalty in the skilled trades-business. To be able to assess and evaluate customers implies self-knowledge, knowledge of one’s own strengths, limitations, as well as external impact.
Precisely this is trained in the Structogram seminar using the Biostructure Analysis. The Biostructure Analysis provides comprehensive details of one’s own opportunities and risks, as well as the most effective expressions of one’s own unique style. In a time of recession, social competence is equally important to professionalism on deciding success or failure.